Privacy

Privacy Policy – How 77c Protects Your Data

Your personal information, PKR payment details and account activity are handled carefully on 77c. This policy explains what data we collect, how we use it, who can see it, and what control you have over it.

Last updated: June 2026

Our Commitment to Your Privacy

Six principles that shape how 77c handles your data — from the moment you register to every deposit you make in PKR.

Your Data Is Secured

All data transmitted between your device and 77c is encrypted using industry-standard TLS protocols. Account passwords are hashed and never stored in plain text. Payment details processed via JazzCash, Easypaisa or bank transfer are handled through secure channels.

You Control Your Account

You can update your personal details, request a copy of your data, or ask for your account to be closed at any time. Responsible gaming tools — including self-exclusion — are in your account settings and apply immediately when you use them.

We Do Not Sell Your Data

77c does not sell, rent or trade your personal information to third parties for their own marketing purposes. Data shared with service providers is limited to what those providers strictly need to deliver the service — nothing more.

Only What Is Necessary

We collect the minimum personal data needed to create your account, verify your identity, process PKR transactions and keep your account secure. We do not collect information we have no reason to hold.

Opt Out of Marketing

Promotional emails, SMS notifications and in-platform offers are optional. You can adjust your communication preferences at any time in your account settings. Players under a cooling-off period or self-exclusion are automatically removed from marketing lists.

Clear and Straightforward

This policy is written to be read — not to be buried in legal language. If something changes, we will update this page and notify registered players. Continuing to use 77c after an update means you have accepted the revised terms.


About This Policy: This Privacy Policy applies to all users of the 77c platform, including visitors who have not yet registered and existing account holders. By registering an account or using any part of 77c, you confirm you have read and understood how we handle your data as described here.

1Who We Are

77c is an online gaming and sports betting platform accessible at 77c.wine. The platform offers slot games, live casino, crash games, casino table games, sports betting (including cricket, PSL, T20 internationals, football and esports) and a VIP programme — all operating in Pakistani Rupees (PKR).

For the purposes of this Privacy Policy, "77c", "we", "us" and "our" refer to the operators of the 77c platform. "You" and "your" refer to any person who visits, registers on or uses 77c in any capacity.

This policy should be read alongside the Terms and Conditions and the Responsible Gaming Policy, both of which form part of your agreement with us.


2Data We Collect

We collect personal data in two ways: information you give us directly, and information that is generated automatically when you use the platform.

Information you provide:

  • Full name and date of birth (required for age verification and account setup).
  • Email address and mobile number (for account communications and security).
  • CNIC (Computerised National Identity Card) details where identity verification is required.
  • Payment method details — for example, your JazzCash or Easypaisa mobile number, bank account details or card information used for PKR deposits and withdrawals.
  • Any information you submit when contacting our support team via live chat or email.

Information generated automatically:

  • Device type, operating system and browser version.
  • IP address and approximate geographic location.
  • Login timestamps and session duration.
  • Games played, bet amounts, deposit and withdrawal history.
  • Interaction data — which pages you visit , how long you spend on them, and which features you use most.
  • Cookie and session data (covered in more detail in Section 5).

Minimum Necessary: We only collect data that has a clear purpose — running your account, processing your PKR transactions, keeping the platform secure, and meeting our obligations. We do not collect data speculatively or without reason.

The following table summarises the main categories of data we hold and why:

Data Category Purpose Retention
Identity data Account registration, age and identity verification Duration of account plus 5 years
Contact details Account communications, security alerts, support Duration of account plus 2 years
Financial data Processing PKR deposits and withdrawals, fraud prevention Duration of account plus 5 years
Technical / device data Platform security, fraud detection, performance 13 months rolling
Gaming activity Account management, responsible gaming monitoring, dispute resolution Duration of account plus 3 years
Support communications Resolving queries, quality assurance 2 years from last interaction

3How We Use Your Data

We use the data we hold about you for the following purposes:

  • Account management: Creating and maintaining your 77c account, processing logins, and handling account settings changes.
  • Identity and age verification: Confirming that you are who you say you are and that you meet the minimum age requirement of 18 years.
  • Processing transactions: Handling your PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, bank transfer, cards and mobile wallets.
  • Delivering games and services: Making sure slot games, live casino, sports betting and all other platform features work correctly for you.
  • Security and fraud prevention: Monitoring for suspicious login activity, detecting duplicate accounts, investigating potential misuse and protecting other players on the platform.
  • Responsible gaming: Identifying patterns that may indicate problematic gambling behaviour, applying tools you have set (such as deposit limits or self-exclusion), and ensuring marketing is not sent to players who have opted out or self-excluded.
  • Customer support: Responding to your queries and resolving disputes or issues related to your account, bets or transactions.
  • Platform improvement: Analysing aggregated, anonymised usage data to understand how players interact with 77c so we can improve features, navigation and performance.
  • Marketing communications (optional): Sending you bonus offers, promotions and platform updates by email or SMS — only if you have not opted out and are not under a cooling-off or self-exclusion period.

We do not use your data for any purpose beyond what is described here. We do not use automated profiling to make decisions that have a significant legal or financial impact on you without human review.


4Payment and Financial Data

When you make a PKR deposit or request a withdrawal on 77c, your payment details are handled with a higher level of care given their sensitivity. Here is how that works in practice:

  • Payment transactions via JazzCash, Easypaisa and Raast are processed through their respective secure APIs. Your mobile wallet PIN is never transmitted to or stored by 77c.
  • For bank transfers and card payments, transaction data passes through PCI-DSS compliant payment gateways. 77c does not store full card numbers on its own servers.
  • We retain a record of transaction amounts, dates, payment method type and status for account management, withdrawal processing and fraud prevention purposes.
  • Financial records are kept for a period of five years after account closure, in line with standard financial record-keeping practice.
  • If a withdrawal is delayed due to verification requirements, your funds remain in your 77c balance — they are not moved, held externally, or subject to any charge while the verification is in progress.

Payment Security: 77c will never ask for your JazzCash or Easypaisa PIN, your online banking password, or your full card details via email, live chat or any other channel. If someone claiming to be 77c asks for these, do not provide them and report it to our support team immediately.


5Cookies and Tracking

77c uses cookies and similar technologies to make the platform work correctly and to understand how it is being used. A cookie is a small text file placed on your device when you visit a website. It does not give us access to your device beyond what the cookie itself contains.

Types of cookies we use:

  • Essential cookies: Required for the platform to function. These include session cookies that keep you logged in as you navigate between pages, and security cookies that help detect fraudulent login attempts. You cannot opt out of essential cookies while using 77c.
  • Functional cookies: Remember your preferences — for example, your preferred language setting or the last game category you browsed. These improve your experience but are not strictly necessary.
  • Analytics cookies: Collect anonymised data about how players navigate the platform — which pages are visited most, where players drop off, and how long sessions last. This data is aggregated and cannot identify you personally. It helps us improve the platform.
  • Marketing cookies: Used to ensure that any promotional communications or on-site messages are relevant to your activity. These are only active for players who have not opted out of marketing.

You can manage cookie preferences through your browser settings. Blocking essential cookies may prevent parts of 77c from working correctly. Blocking functional or analytics cookies will not affect your ability to play or make transactions.


6Sharing Your Data

77c does not sell, rent or trade your personal information. We share data only in the following limited circumstances:

  • Payment processors: Your transaction data is shared with payment service providers (such as JazzCash, Easypaisa, Raast and bank gateways) to the extent required to process your PKR deposits and withdrawals.
  • Game providers: When you launch a game, limited technical data (such as a session token and your account currency) is shared with the game provider to load the game correctly. Game providers do not receive your name, contact details or payment information.
  • Identity verification services: Where required, we may use third-party identity verification providers to confirm your CNIC details. These providers operate under strict data processing agreements with 77c.
  • Fraud and security services: Aggregated, anonymised data may be shared with fraud detection services to identify irregular patterns across the platform. Individual player data is not shared for this purpose without specific cause.
  • Legal requirements: We may disclose personal data if required to do so by law or in response to a valid legal request. In such cases, we will disclose only what is strictly required and will not go beyond the scope of the request.

All third parties with whom we share data are required to handle it securely, use it only for the stated purpose, and not retain it beyond what is necessary. We do not allow third-party service providers to use your data for their own marketing or commercial purposes.

No Cross-Platform Selling: Your data will never be sold or passed to other gaming platforms, advertisers, or data brokers. What you share with 77c stays with 77c and the service providers needed to run your account.


7Data Retention

We keep your personal data only for as long as there is a legitimate reason to do so. The general principles we follow are:

  • While your account is active, we retain all data necessary to operate and manage it, including your identity details, contact information, transaction history and gaming activity.
  • After your account is closed — whether by you or by 77c — we retain core identity and financial records for up to five years to meet standard record-keeping requirements and to handle any disputes that may arise after closure.
  • Support communications are retained for two years from the date of the last interaction.
  • Technical and device data is retained on a 13-month rolling basis.
  • Once the relevant retention period has passed and there is no legal or operational reason to keep the data, it is securely deleted or anonymised.

If you request account closure, we will stop using your data for marketing and account management immediately. The underlying records will be retained only for the periods described above, after which they will be deleted.


8Your Rights

As a 77c account holder, you have the following rights in relation to your personal data:

  • Access: You can request a copy of the personal data we hold about you. We will provide this in a readable format within a reasonable timeframe.
  • Correction: If any of your personal data is inaccurate or out of date, you can update it in your account settings or ask our support team to correct it.
  • Deletion: You can request that we delete your personal data. We will do so where there is no legal or operational obligation requiring us to retain it. Note that some data — such as transaction records — must be retained for the periods described in Section 7.
  • Restriction: You can ask us to restrict how we use your data in certain circumstances — for example, while a dispute is being investigated.
  • Opt out of marketing: You can withdraw consent for marketing communications at any time via your account settings or by contacting support. This does not affect operational communications related to your account.
  • Account closure: You can request that your 77c account be closed at any time. Our support team will process this request and confirm when it has been completed.

To exercise any of these rights, contact our support team through the live chat available on every page of 77c. We will respond to all data requests within a reasonable period and will ask you to verify your identity before processing any request.


9Children and Minors

77c is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Age verification is a required step in the registration process, and accounts found to belong to minors will be closed immediately and any associated balance voided.

If you are a parent or guardian and believe that a minor has created an account on 77c, please contact our support team as soon as possible so that we can investigate and take appropriate action. We take this obligation seriously and act on such reports promptly.

Protecting Minors: If you share a device with younger family members, use device parental controls to prevent access to 77c. Never share your account login details with anyone, including family members who do not meet the age requirement.


10Security Measures

77c applies technical and organisational security measures to protect your personal data from unauthorised access, loss or misuse. These include:

  • TLS (Transport Layer Security) encryption for all data transmitted between your browser or app and the 77c platform.
  • Hashed and salted password storage — your password is never stored in a recoverable plain-text format.
  • Access controls that limit which staff members can view personal account data, restricted to those with a clear operational need.
  • Automated monitoring for suspicious login behaviour, including logins from unusual IP addresses or devices.
  • Secure, access-controlled data infrastructure with regular security reviews.

While we apply these measures diligently, no online platform can guarantee absolute security. You also have a role to play — use a strong, unique password for your 77c account, do not share your login credentials, and contact support immediately if you suspect your account has been accessed without your permission.


11Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate the platform, changes in applicable data practices, or improvements in how we communicate our data handling to you.

When we make material changes, we will update the "last updated" date at the top of this page and notify registered players via email or an in-platform notification. Minor clarifications that do not affect how your data is used will be updated without separate notification.

Continuing to use 77c after a policy update has been published constitutes your acceptance of the revised policy. If you do not agree with a change, you should stop using the platform and contact support to request account closure.

We encourage you to check this page periodically so you are always aware of the current terms under which your data is handled.


12Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a privacy concern, our support team is available 24 hours a day, 7 days a week via live chat on the platform.

For written enquiries, you can also reach us by email at the address shown in the footer of every page on 77c. Please do not include sensitive payment details or your full CNIC number in an email — use live chat for anything that involves verifying your identity.

Fastest Response: Live chat gives you the quickest connection to our support team for any data-related request. Have your registered email address ready to confirm your identity before we process any data access or deletion request.

This Privacy Policy was last reviewed and updated in June 2026 and supersedes all previous versions.


Play in PKR With Confidence

Your data is handled carefully at every step. Register now, deposit in PKR via JazzCash or Easypaisa, and enjoy slots, live casino, and cricket betting — all in one place, with your privacy protected.

18+ only. Real-money gaming involves financial risk. Please play within your means.